Naturacare: development and manufacturing of dietary supplements for animals
At Naturacare, we design natural, palatable, and effective supplements that support the well-being of dogs and cats.
Market
The boom of animal dietary supplements
Animal health: the rise of natural pet supplements
The European market for animal dietary supplements continues to grow steadily and is now a strategic driver within the broader animal health sector.
It is expected to reach €402 million by 2033 (1), with a CAGR of 5.9% (2023–2033), a faster rate than that recorded between 2018 and 2022 (4.7%).
Nearly one in two European households owns a pet, and 44% of owners consider their animals as full family members.
This shift is driving demand for natural, preventive, and functional nutritional solutions.
Key trends in pet supplement development
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Humanization & Premiumization: Growing demand for high-quality, functional pet nutrition.
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Natural & Preventive Solution: Increasing interest in probiotics, botanical extracts, and functional ingredients.
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Palatability & Convenience: New textures, flavors, and formats designed for both animals and their owners.
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Health Segmentation: Targeted products for digestion, immunity, mobility, stress, skin and coat health, and weight management.
Source :
(1) Future Market Insights, Pet Food Supplements Market in Europe Report, 2024
Benefits
Why choose Naturacare?
With over 10 years of full-service expertise in animal nutrition, Naturacare is your trusted partner for developing dietary supplements for pets.
1 dedicated production site
with an R&D team specialized in animal health
150 products
manufactured in 2024
Wide choice
of dosage forms (tablets, powders, liquids)
Custom packaging options
designed to differentiate your brand
A complete approach to animal health
We manage your projects from A to Z from premium ingredient sourcing and palatability testing to custom formulation and regulatory compliance across European markets.
Formulations designed for animal needs
Whether for digestive comfort, skin and coat health, mobility, stress management, or vitality, we develop targeted, palatable, and easy-to-administer solutions designed to meet animal needs while reassuring pet owners.
Dosages forms designed for animals and their owners
From tablets and powders to liquid solutions, each dosage form is tested for palatability, texture, and ease of administration ensuring optimal product acceptance and compliance.
A trusted partner for European pet brands
For over a decade, Naturacare has partnered with leading European pet brands to develop and expand their supplement ranges.
This long-term trust reflects our commitment to quality, innovation, and sustainable partnerships.
Segments
Comprehensive support for key pet health segments
Thanks to our formulation expertise and deep understanding of the physiological needs of dogs and cats, we create targeted nutraceutical solutions that support both prevention and daily health management.

Skin & coat health

Weight management & metabolism

Joint health & mobility

Oral & dental health

Digestive & intestinal balance

Immune health & vitality

Vitality